ROLES & RESPONSIBILITIES :

• Define customer segments and determine the appropriate outreach strategies,
develop campaigns, lead generation strategies, and work with sales and marketing
teams to ensure lead generation goals are being met.
• Lead generation & qualification from generation tactics and events before warm
handover to BD
• Create localisation strategies for marketing initiatives to ensure the right message is
delivered to the target audience at a regional level.
• Identify and engage the right local publications, online communities, and 3rd party
sites to support our digital-first marketing approach in each key region.
• Lead our paid media strategy, using sponsorships and events marketing to boost
brand awareness and drive leads.
• Experiment with new advertising channels to support our growth goals.
• Work with the business development team to shape an outbound strategy that
drives high-value leads.
• Create compelling content such as case studies, customer testimonials, and
competitor comparisons to guide potential customers through the buying journey.
• Leverage multiple channels including web, email, social media, and partnerships to
reach our target audience.
• Find ways to communicate the value of our services built on an understanding of
customer needs and pain points
• Deliver a pro-active outreach to drive pre-arranged meetings, registration and
attendance at marketing-led initiatives including conferences, seminars and
webinars